CPM

Cost Per Mille (CPM) is a compensation model that is used by digital advertisers to measure the cost of a thousand ad impressions. The benefits of a CPM based compensation model are numerous, including:

1. Brand Awareness: CPM is ideal for brand awareness because it guarantees a certain level of ad impressions. It is a great way to promote brand awareness and can help advertisers reach a larger audience with their campaigns.

2. Predictability: With a CPM model, advertisers can accurately predict the cost of their campaigns, as they know exactly how many impressions they are paying for. This makes budgeting and planning for future campaigns much easier.

3. Wide Reach: CPM ads can reach a large audience, as they are typically shown on high-traffic websites. This is ideal for advertisers who want to reach a wide audience with their campaigns.

4. Cost Efficiency: CPM is a cost-efficient way to advertise online. Advertisers only pay for the ad impressions they receive, which can be significantly cheaper than other advertising models.

5. Measurable Results: CPM advertising is easy to measure, as it is based on the number of ad impressions. Advertisers can track the results of their campaigns and make adjustments as needed to improve performance.

6. Flexibility: CPM advertising is flexible, as advertisers can choose the type of ad they want to run and the websites they want to run them on. This allows for greater targeting and customization of campaigns.

Overall, a CPM based compensation model is a great option for advertisers who want to promote brand awareness and reach a wide audience with their campaigns. It is a cost-efficient way to advertise online and provides measurable results that can help improve the performance of future campaigns.